Rooted

Rooted is a concept design system for a Black hair care brand focused on clarity, care, and accessibility. The goal was to create a visual identity that feels cohesive and informative while supporting a wide range of hair textures and needs.

The project includes the development of the brand’s logo and a series of hair care product packages. A custom symbol system was created to help users quickly understand each product, with icons indicating hair texture or density as well as key benefits such as moisture, repair, and strength.

By combining branding, packaging, and a clear symbol system, the design helps simplify product selection and creates an easy-to-understand hair care line.